HD Brows is the UK’s original and most recognisable brow brand, founded in 2008 by beauty industry pioneer Karen Betts. 

From a single groundbreaking treatment, the brand has transformed the salon brow industry, training thousands of stylists across the country and redefining the way eyebrows are shaped, styled and maintained.

What began as a signature service has grown into an entire beauty experience, offering bespoke brow treatments alongside a curated collection of makeup for skin, eyes, lips and, of course, brows.  Karen Betts, with over 30 years’ experience in beauty and permanent cosmetics, built HD Brows on the principle that eyebrows are as unique as fingerprints. She understood that tailored, individualised brows could dramatically boost confidence and self-esteem. This philosophy remains at the heart of every HD Brows treatment and product, making it the go-to choice for anyone who wants a personalised, high-quality brow experience.

HD Brows is more than just one technique. Its signature service combines waxing, threading, tinting and shaping to create a completely customised result. Whether a client wants to regrow over-plucked arches, tame naturally full brows or maintain a perfectly defined shape, HD Brows has a solution. By training stylists and supplying them with innovative products, HD Brows has created a national network of #BrowBoss professionals who share its passion for beautiful, bespoke brows.

HD Brows has taken its salon expertise into the home with a complete range of professional brow products. From pencils and pomades to  powders in versatile shades, every product is designed to help clients recreate and maintain their ideal brow look between appointments. This approach reflects the brand’s belief that no single formula suits every style; instead, HD Brows empowers people to achieve anything from  soft and natural brows to bold, statement arches with ease.

For over a decade, HD Brows has led the UK brow revolution, setting the standard for innovation, training and product quality. Browse our selection of the brand’s professional products today and take your brow game to the next level.