Faith in Nature is a UK-born personal care brand with a rich heritage that stretches back to 1974.

Founded by Rivka Rose, a trained herbalist and aromatherapist, the company was created from a conviction that natural, effective and affordable personal care should be accessible to everyone.

From its earliest days, Faith in Nature has championed short, efficient ingredient lists packed with powerful plant-based benefits that genuinely work. Every product is still made in the UK and infused with the spirit of the Lake District, using beautiful water sourced locally and blended with 100% natural origin aromas. By prioritising naturally derived, cruelty-free and biodegradable ingredients – with a minimum of 99% biodegradable content – Faith in Nature has built a legacy of trust with customers seeking high-performance products that respect both skin and planet.

Sustainability is not a marketing slogan for Faith in Nature but an ethos embedded in every decision. Long before “zero waste” became a movement, the company had already introduced refillable and large-volume options to minimise plastic usage. Packaging for its products is recyclable and increasingly made from 100% post-consumer recycled plastic, while its plastic-free shampoo and conditioner bars offer zero-sulphate, zero-plastic alternatives without compromising on quality or experience.

In 2022, Faith in Nature became the first company in the world to appoint Nature itself to its board of directors, ensuring that the environment has a legal voice and vote in every business decision. This bold move reflects its commitment to deep, systemic change in how businesses engage with the planet. Its ongoing partnerships with organisations such as TreeSisters and the Sumatran Orangutan Society reinforce this philosophy, extending its impact beyond manufacturing to active restoration, education and community support.

Independent since its inception, Faith in Nature remains true to its founding principles while embracing new challenges with transparency and innovation. Renewable energy powers its facilities, waste-to-energy systems minimise landfill contributions, and a constant reassessment of practices ensures that sustainability goals evolve to meet present and future needs. The result is a brand that is not only trusted for the quality of its products but admired for its integrity.

Faith in Nature invites everyone to experience personal care products that are as good for the soul as they are for the skin and the planet. By choosing Faith in Nature, customers support a future where affordability, ethical responsibility and environmental stewardship work hand in hand. Discover the difference today and put your faith in nature.