Phyto Volume Volumizing Shampoo for Fine, Flat Hair

At the heart of the formula, waterlily extract provides hair with body and volume from the roots, creating a fuller appearance without any heavy residue. Organic white mallow extract brings twice the shine to the fibre, enhancing natural luminosity for hair that looks as healthy as it feels. This thoughtful combination of botanical actives ensures hair is left supple, textured and beautifully radiant after every use.

The formula is free from silicones, sulphate surfactants, colourings and polyethylene, reflecting a commitment to cleaner, gentler haircare without compromising on performance. Its beautiful translucent red colour and slightly textured liquid texture make the washing experience a pleasure, while the gentle formulation respects both scalp and strand. Hair emerges cleansed, refreshed and visibly lifted, ready for styling with enhanced natural movement.

Clinical and instrumental testing confirms the shampoo's impressive results. An instrumental test carried out after routine application of the complete regime revealed 49% immediate volume. A clinical study involving 22 volunteers over 28 days found that 86% experienced more supple hair, while 81% agreed the shampoo gives texture to the hair. For fine, flat hair crying out for body and energy, Phyto Volume Volumizing Shampoo offers a lightweight yet powerfully effective solution.

How to Use:

Massage a small amount onto a wet scalp, then rinse.

Ingredients:

Aqua / Water / Eau. Cocamidopropyl Betaine. Sodium Lauroyl Sarcosinate. Cocamidopropyl Hydroxysultaine. Sodium Cocoamphopropionate. Glycerin. Polyquaternium-22. Coco-Glucoside. Glyceryl Oleate. Caprylyl Glycol. Parfum / Fragrance. Citric Acid. Chlorphenesin. Panthenol. Sodium Benzoate. Maltodextrin. Tetrasodium Glutamate Diacetate. Althaea Officinalis Root Extract. Hydrolyzed Rice Protein. Caramel. Phytic Acid. Oryza Sativa (Rice) Extract. Gluconolactone. Caesalpinia Spinosa Fruit Extract. Helianthus Annuus (Sunflower) Sprout Extract. Tocopherol. Hydrogenated Vegetable Glycerides Citrate. Calcium Gluconate. 1811a.